Baby boomers are an excellent market for auctions. These are the people who made their money in
the good times of our country’s economy, but are ready to sell. Many of these people have multiple properties
which may or may not have been income producing. Now that the baby boomers are well into
retirement, they want to sell. Many of
them are not on LinkedIn or otherwise networked. This means you will need to farm your
territory. Once you prove that auctions
work by selling one of their properties, they will likely ask for you to sell
the rest. They will be great references
for the future, encouraging other baby boomers who want to sell.
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