Increase business with new advertising venues

There are all sorts of information bits relating to advertising and social media in the news in the last week. 

1.       Mobile apps are growing in popularity and utility.  Look in to it for your business.

 

2.       Check out Revestor mobile app for better real estate investor decisions.

 

3.       Tweet for 10 minutes a day between 1p and 3p Monday through Thursday. Change it up, avoid being salesy with every tweet. Have fun, ask questions. Spend 5 minutes replying to old tweets. Use Google Analytics to track the number of visitors to your site. Experiment to see what happens and what works for your business.

 

4.       Corsera.org- take the world's best courses online for free from the world's best universities.  You need to continue learning.

 

5.      TBSWDailyShow:

In 2013 the average time a homeowner would stay in their home was 13 years, in 2009 it was 20 years. The average time an agent would stay in real estate is 5 yrs. Therefore if you are not an average agent, market to your past clients because while they may not be buying homes, they know people who are in the market for new digs. On average 30% of buyers are first time buyers and 63% are repeat buyers. The average age of a first time buyer is 31 and the average age of a repeat buyer is 53. 88% of buyers use the Internet, 85% use real estate agents, 55% call on yard signs, 45% go to open houses, 30% (and dropping) check newspapers and only 19% check the real estate magazines. Therefore, maximize your marketing dollars and market where buyers put their eyes.

6.      Google+ is the next instrument on the web to include in your advertising arsenal.  I have yet to research this one.

With all this information out there, how much of it are you using?  I personally hate using Facebook, but it is valuable.  So, this year, I will learn to use it to market my company, realestateauctions.com and personal auctions.  What will you do to maximize your advertising this year? 

But, when you do all this on the Internet, don’t forget the human, one-on-one interaction that will boost your business over the top.